阿联酋阿布扎比:阿提哈德航空集团旗下专门从事常旅客业务的板块——阿提哈德全球忠诚度计划公司近日宣布,其四项常旅客计划的会员总人数已突破2000万里程碑,包括阿提哈德Guest(用于阿提哈德航空、塞尔维亚航空、塞舌尔航空和阿提哈德区域航空)、JetPrivilege(捷特航空)、MilleMiglia (意大利航空)和topbonus(柏林航空和尼基航空)。
这四项常旅客计划共在全球150个国家拥有会员。印度会员人数最多,高达500万,其次是意大利和德国,分别拥有350万和300余万会员。美国和英国共拥有两百万会员,而南极洲、皮特克恩岛和利比里亚等国家和地区各只有一名会员。
全球忠诚度计划公司于2013年成立,旗下四项计划为会员提供了广泛一系列专属实惠,包括优先登机、享受贵宾休息室和赢取等级里程等。会员可以在阿提哈德航空合作伙伴八家航空公司运营的航班上赢取和兑换奖励路程,而topbonus和MilleMiglia计划会员还分别能够在寰宇一家和天合联盟合作伙伴运营的航班上享受这些实惠。四项计划共计覆盖全球超过3000个目的地。
此外,会员还可以在全球约300家生活方式合作伙伴中赢取奖励里程,包括美国运通会员奖励计划(Amex Membership Rewards USA)、里享家(Kaligo)和旅途客网站(Rentalcars.com);阿联酋保时捷(Ali & Sons);印度缤客(Booking.com)、康德‧奈斯特(Conde Nast)和HDFC银行;意大利玳美雅(Damiani)、Yoox网站 和Boggi男装品牌;以及德国邮政银行、Wüstenrot 银行、企业租车和超过500家在线购物合作伙伴等。
Hala集团董事总经理Darren Peisley表示:“这是全球忠诚度计划公司取得的一个重要里程碑,也让我们感到格外自豪,因为我们在四年前才踏上变革航空忠诚度格局的征程。我们取得成功的核心因素在于坚持不懈地致力于应用适当数据、洞察力、先进技术、营销学知识和创造性思维,与会员、阿提哈德航空合作伙伴成员及生活方式品牌合作伙伴建立牢固和互惠的关系。这种关系为常客和非常客旅行者带来了真正价值。”
全球忠诚度计划公司四项常旅客计划的会员人数突破2000万,包括阿提哈德Guest(用于阿提哈德航空、塞尔维亚航空、塞舌尔航空和阿提哈德区域航空)、JetPrivilege(捷特航空)、MilleMiglia (意大利航空)和topbonus(柏林航空和尼基航空)
GLOBAL LOYALTY COMPANY SURPASSES 20 MILLION MEMBERS
Abu Dhabi, UNITED ARAB EMIRATES – Global Loyalty Company (GLC), the specialist loyalty business of Etihad Airways Group, today announced that it had passed the milestone of 20 million members across its four airline frequent flyer programmes: Etihad Guest (used by Etihad Airways, Air Serbia, Air Seychelles and Etihad Regional), JetPrivilege (Jet Airways), MilleMiglia (Alitalia), and topbonus (airberlin and NIKI).
Collectively, the programmes have members in 150 countries around the world. India boasts the highest number of members with five million members, followed by Italy with 3.5 million members and Germany at more than three million. The US and UK make up another two million members, while Antarctica, Pitcairn Island and Liberia are amongst the countries and territories which who have just one member each.
GLC was launched in 2013 and offers an extensive range of exclusive benefits across its programmes, including priority check-in, lounge access, priority boarding and bonus tier miles. Members can earn and use their miles across the eight Etihad Airways Partner airlines, with topbonus members also able to earn and redeem on all oneworld partner airlines; whilst MilleMiglia members can do the same across all SkyTeam partner airlines. Overall, this covers more than 3,000 destinations worldwide.
In addition, members can earn miles with around 300 lifestyle partners worldwide – including, Amex Membership Rewards USA, Kaligo and Rentalcars.com; Porsche (Ali & Sons) in the UAE; Booking.com, Conde Nast and HDFC Bank in India; Damiani, Yoox and Boggi in Italy; Postbank, Wüstenrot Bank, Enterprise car rental and over 500 online shopping partners in Germany.
Darren Peisley, Managing Director of Hala Group, said: “This is a significant milestone for GLC, and one which we are very proud to have achieved – just four years after embarking on our journey to change the landscape of airline loyalty. At the heart of our success has been a relentless focus on applying the right data, insights, technology, marketing science and creative thinking to build strong and mutually beneficial relationships with members, and our family of airline and lifestyle brand partners. Relationships that continue to deliver real value for both frequent flyers and non-frequent flyers.”
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